William Roger Olsson is a 45-year-old CEO who enjoys baking, watching sport and attending gallaries. He is brave and friendly, but can also be very untrustworthy and a bit disloyal.

He is a British Muslim who defines himself as bisexual. He has a degree in business studies. He is allergic to shellfish.

Physically, William is in good shape. He is average-height with pale skin, ginger hair and blue eyes.

He grew up in an upper class neighbourhood. He was raised by his father, his mother having left when he was young.

He is currently single. His most recent romance was with a lawyer called Erica Madeline Parks, who was 16 years older than him. Erica died in 2018. The papers reported the cause of death: ‘cancer’.

William has one child with ex-boyfriend Fionnlagh: Jayden aged 26.

William’s best friend is a CEO called Daryl Hansen. They have a very firey friendship. He also hangs around with Chandler Booth and Clemency Linden. They enjoy donating blood together.